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Email Marketing
About the Service
Email Marketing, also known as e mailing marketing, is a direct and cost-effective way to engage with your audience, build trust, and nurture leads throughout the customer journey. It helps businesses maintain consistent communication, promote offers, share valuable content, and strengthen relationships with existing and potential customers. With tailored messaging powered by tools like Mailchimp, it enhances customer retention, boosts conversions, and supports long-term brand growth through effective email deployment.
Service Details
Email campaign strategy tailored to business objectives
Custom-designed email templates aligned with brand identity using platforms like Mailchimp
Audience segmentation for targeted communication in email marketing campaigns
Content creation including subject lines, body copy, and call-to-actions
Automated email deployment workflows for onboarding, lead nurturing, or re-engagement
Performance tracking and reporting for each e mailing marketing campaign
List management and cleaning to ensure higher deliverability
A/B testing to optimise subject lines, content, and send times
Compliance with data privacy laws and best practices
Add-Ons
Advanced analytics and customer behaviour tracking through Mailchimp and similar tools
Integration with CRM or email marketing platforms
Drip campaigns and lead scoring systems within e mailing marketing strategies
Personalisation at scale using dynamic content blocks
Dedicated account management and consultation hours
SMS or push notification integration for multi-channel campaigns
Key Performance Indicators (KPIs)
Open rate (percentage of recipients who open the email)
Click-through rate (percentage of recipients clicking on links within the email)
Conversion rate (percentage of recipients completing desired actions, such as filling a form or making a purchase)
Bounce rate (percentage of emails not delivered during email deployment)
Unsubscribe rate (percentage of recipients opting out of the mailing list)
List growth rate (increase in subscribers over time in Mailchimp)
Engagement rate (interactions such as clicks, replies, forwards in e mailing marketing)
Revenue generated from email marketing campaigns (where applicable)