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Meta (Facebook & Instagram) Ads
About the Service
Our Meta Ads service helps businesses maximise visibility and conversions through platforms like Facebook and Instagram. With over two billion active users, running campaigns via Meta Ads Manager (also called Meta Ad Manager or MetaAds Manager) gives your business direct access to highly targeted audiences. Whether it’s Facebook Ads, Instagram Ads, or a mix of both, our team ensures your advertising budget is spent wisely. We use data-driven insights, advanced targeting, and continuous optimisation through tools like Facebook Ads Manager, Facebook Advertising Manager, and Facebook’s Business Manager to deliver results that align with your brand goals. From Instagram advertising to Facebook advertising management, our strategies focus on driving brand awareness, lead generation, and measurable ROI.
Service Details
Audience research and segmentation using ads manager for Facebook and customer personas
Campaign strategy and ad structure planning within Meta Adverts platform
Creative ad development with copy, visuals, and engaging formats for fb ads and instagram advertising
A/B testing for different ad sets and creatives across meta ads manager
Conversion tracking setup, pixel implementation, and facebook advertising management integrations
Continuous monitoring, analysis, and optimisation within facebook advertising manager
Weekly or monthly performance reporting with insights from ads manager tools
Recommendations for scaling campaigns via facebook ads and instagram and advertising
Add-Ons
Retargeting campaigns in meta ads manager to re-engage website visitors and abandoned carts
Lookalike audience creation in fb advertising to reach new prospects
Landing page consultation to improve conversion rates from facebook ads and instagram ads
Video ad creation for stronger engagement through meta ad campaigns
Consultation on integrating ads with CRM, funnels, and facebooks business manager tools
Key Performance Indicators (KPIs)
Return on Ad Spend (ROAS) from fb ads and instagram advertising
Cost per Click (CPC) and Cost per Conversion within meta ads campaigns
Click-Through Rate (CTR) improvements tracked in facebook ads manager
Conversion rate and lead quality from facebook advertising and instagram ads
Reach and frequency metrics in meta ad manager reports
Engagement rate on facebook advertising manager campaigns
Budget utilisation efficiency across facebook advertising management