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Paid Ads Strategy
About the Service
A well-planned paid advertising strategy is crucial for reaching the right audience, generating qualified leads, and achieving measurable results. Our service helps businesses optimise their paid promotions across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and more. Whether through google paid search, social media pp, or other paid advertising campaigns, we ensure your budget is utilised effectively. By analysing your target audience, budget, and objectives, we design campaigns that deliver strong ROI and align seamlessly with your broader marketing goals.
Service Details
Our Paid Ads Strategy includes:
Comprehensive audit of existing paid advertising campaigns (if applicable).
Target audience research and segmentation.
Competitor analysis and industry benchmarks.
Platform selection and ad placement recommendations (Google Ads, pay per click campaigns, social media ads, etc.).
Ad creatives and copywriting guidance.
Campaign structure and bidding strategy.
Budget planning and allocation for paid promotions.
Conversion tracking setup and integration.
Reporting templates and dashboards for ongoing performance monitoring.
Regular reviews with optimisation recommendations.
Suggestions for scaling or re-allocating spend based on performance data.
Add-Ons
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Key Performance Indicators (KPIs)
Increase in Click-Through Rate (CTR).
Reduction in Cost Per Click (CPC) and Cost Per Acquisition (CPA).
Higher conversion rates from pay per click campaigns.
Growth in lead volume and quality.
Improved Return on Ad Spend (ROAS).
Audience engagement and reach metrics from social media pp and google paid search.
Scalability and long-term performance trends.