Most brands fail at WhatsApp marketing because they treat it like a broadcasting platform. High-converting campaigns focus on conversations, value, and retention. Discover how to build trust, engage users, and turn chats into revenue with a customer-first approach that drives long-term business growth.

Zoho is one of the fastest-growing business software ecosystems in India, offering CRM, accounting, automation, and 50+ powerful apps to streamline sales, marketing, finance, and operations. This guide explains what Zoho is, how tools like Zoho CRM, Zoho One, and Zoho Books work, and why businesses are switching to Zoho for automation and growth.