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Hospital Manufacturing: Digital Marketing Growth Story

Client Overview

Established in 1994, this healthcare equipment manufacturer has become a trusted and dependable partner for medical institutions across India. With a catalogue of over 700 products, the organisation delivers complete furnishing solutions for healthcare facilities — from patient beds, stretchers, and examination tables to wheelchairs and seating for waiting areas.


Backed by deep industry expertise and a strong commitment to quality, the company ensures every facility is equipped to offer a comfortable, efficient, and healing environment for both patients and staff.

RA Services successfully delivering comprehensive solutions to the client, Arietis Abacus and Vedic Mathematics, supporting their growth through tailored marketing and business strategies.
Industry:
Hospital Furniture

Challenges

  1. Predominantly organic and referral-based growth, resulting in limited exposure to wider buyer segments.

  2. A relatively low digital footprint, offering scope to expand visibility through online channels.

  3. Irregular or minimal social media activity, creating an opportunity to strengthen credibility and engagement.

  4. Website content not yet optimised for search engines, leaving room for improved discoverability.

  5. Lead-generation processes not fully structured, presenting potential for more consistent prospect acquisition.

  6. Marketing activities concentrated within a few channels, suggesting scope for diversification.

  7. Limited availability of marketing performance metrics, providing an opportunity to enhance forecasting and evaluation.

Strategy implemented by RA Services

  1. Brand Visibility and Digital Presence

    • Strengthened the company’s online footprint through Website SEO, improving search rankings and increasing visibility among hospitals and healthcare buyers.

    • Established and managed consistent social media presence to build trust, showcase product quality, and drive higher engagement.


  2. Targeted Customer Acquisition

    • Launched Meta ad campaigns to reach decision-makers across healthcare facilities and broaden the customer base.

    • Executed structured WhatsApp Marketing to deliver product catalogues, updates, and promotional campaigns directly to potential clients.


  3. Lead Generation and Data Building

    • Developed a high-quality, targeted leads database to accelerate outreach and enable continuous prospecting.

    • Implemented lead-generation campaigns with optimised targeting to attract qualified buyers and increase sales opportunities.


  4. Marketing Intelligence and Growth Support

    • Analysed market behaviour, product demand patterns, and competitive gaps to shape a scalable marketing roadmap.

    • Provided actionable reports and insights to guide the company’s expansion into new markets and product verticals.

Results and Impact

21.7x

Reduced Lead Generation Costs

35x

Increase in Qualified Leads

4.2x

Increase in Website Traffic

  • Website traffic increased by 4.2x after SEO implementation, improving overall inbound discovery and search visibility.

  • Engagement across platforms grew by 3.6x, contributing to stronger brand presence and audience interaction.

  • Qualified enquiries (both for dealers and potential customers) generated through Meta Ads and WhatsApp Marketing grew by 35x, supporting consistent sales outreach.

  • Product viewership increased by 80x, enhancing trust and credibility among potential buyers.

  • Digital marketing efforts reduced lead generation costs by approx. 21.7x, improving the efficiency of sales-driven campaigns.

  • Established a steady and scalable online footprint, enabling long-term visibility and competitive positioning within the healthcare equipment segment.

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