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Travel & Tourism: Marketing Implementation Growth Story

Client Overview

Established in 2019, this Hyderabad-based travel services company has quickly grown into a profitable and trusted name in the travel industry. The company is backed by a highly experienced sales team, the company offers end-to-end travel solutions including visa assistance, international and domestic travel packages, and travel insurance services.

RA Services successfully delivering comprehensive solutions to the client, Arietis Abacus and Vedic Mathematics, supporting their growth through tailored marketing and business strategies.
Industry:
Travel and Tourism

Challenges

  1. Heavy dependence on recurring clients for sales, limiting new customer acquisition.

  2. Limited use of diversified marketing channels, restricting brand visibility and outreach.

  3. Lack of measurable presence on social media platforms, making performance tracking and audience engagement difficult.

  4. Absence of clear marketing channel-based revenue data, making it challenging to forecast financial growth accurately.

Strategy implemented by RA Services

  1. Brand Awareness Campaigns

    • Executed SEO and multi-channel paid advertising campaigns to boost online visibility and attract new customers.

    • Launched targeted brand awareness campaigns across social media platforms to build credibility and widen the customer base.

  2. Lead Generation 

    • Strategically generated qualified leads through optimized ad targeting and content-driven engagement.

  3. Marketing Intelligence and Expansion Strategy

    • Conducted in-depth marketing analysis to understand customer behavior and market demand.

    • Delivered strategic marketing research and reporting to support the company’s expansion into new service verticals and travel segments.

Results and Impact

6.3x

Increase in Organic Reach

~ 80x

Return on Investment

~ 17x

Increase in Number of Leads Generated


  • Achieved approximately 6.3 times (i.e., 629.03%), increase in organic reach over a three-month period through consistent SEO and content marketing efforts.

  • Lead generation grew by  approximately 17x, with targeted marketing strategies producing a high volume of qualified leads.

  • Reached a non-follower audience increase of approximately 8.8 times(i.e., 879.38%), expanding brand visibility (from the brand awareness campaigns) beyond the existing customer base.

  • Strengthened online presence and engagement, supporting the company’s scalable growth across travel services.

  • The ROI generated through our marketing efforts has grown by nearly 80 times, demonstrating exceptionally high efficiency and impact.

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