Top WhatsApp Marketing Tools Every Business Should Use

teamraservices
Nov 21
3 min read

In 2025, WhatsApp is no longer just a messaging app it's a powerful marketing channel. With over 2+ billion users, the platform offers direct, personal communication, making it ideal for lead generation, customer support, and sales. But to run professional WhatsApp marketing campaigns, businesses need the right tools. Here are some of the best WhatsApp marketing tools that really work especially for Indian and global businesses wanting to scale.

1. WATI

WATI is one of the most popular tools for WhatsApp Business API users. It offers:

A team inbox to manage multiple customer chats.
No-code chatbot builder to automate simple conversations.
Broadcast campaigns (with message templates) to send updates or offers.
Analytics dashboard to track message performance and engagement.

Why use it? Because it's designed for SMBs no developer required, yet it scales easily with business growth.

2. SleekFlow

SleekFlow is an omnichannel communication platform that supports WhatsApp along with other messaging apps. Key features:

Unified inbox for WhatsApp, email, and social media.
Automation workflows for marketing and customer support.
AI-powered chat features to handle common queries and route important ones to humans.
Easy integration with CRMs and e-commerce platforms.

Why it's great: It centralizes all customer conversations in one place and reduces response times using automation.

3. MoEngage

MoEngage is a customer engagement platform that includes WhatsApp as one of its channels. Its strengths:

Powerful campaign orchestration for messaging, including WhatsApp.
Advanced segmentation: target users based on behavior, preferences, or lifecycle stage.
Analytics to track conversions, message opens, and user journeys.
AI-driven personalization for messaging.

Why use MoEngage: You can unify your marketing campaigns across email, push, SMS, and WhatsApp helping you deliver consistent, personalized messages.

4. Yalo

Yalo is built for conversational commerce and helps businesses sell through WhatsApp. Key features:

Chatbots that can qualify leads, offer products, and assist customers.
Integration with e-commerce platforms so customers can shop without leaving WhatsApp.
Customized conversation flows to guide customers through their journey.
Analytics to measure chat performance, conversion rates, and engagement.

Why it stands out: It’s made for sales helping businesses convert conversations directly into orders.

5. Interakt (Haptik)

Interakt (now part of Haptik) is designed for CRM and customer automation on WhatsApp. It offers:

WhatsApp-first CRM for maintaining customer data.
AI-powered chat agents that automate responses and qualify customers.
Message scheduling, automations, and bulk-sends.
Real-time analytics for campaign performance.

Why use it: It’s super effective for businesses that want to automate customer support and marketing via WhatsApp with intelligence.

Q&A: Choosing the Right WhatsApp Tool

Q1: Do I need a WhatsApp Business API to use these tools?

Yes, most of these tools require the WhatsApp Business API, which is meant for medium to large-scale messaging and automation.

Q2: Which tool is best for a small business just starting out?

If you're a small business, WATI is a great starting point it’s affordable, easy to use, and does not require coding.

Q3: Can I use WhatsApp for both marketing and customer support?

Absolutely. Tools like SleekFlow and Interakt are designed to handle both use cases marketing campaigns as well as customer support conversations.

How RA Services Helps You Make the Most of WhatsApp Marketing

At RA Services, we don’t just help you pick the right WhatsApp tool we create a full WhatsApp marketing strategy. Our services include:

Tool selection and API setup
Chatbot design and automation
Campaign planning, broadcasts, and segmentation
Integration with your CRM or website
Analytics tracking and optimization

Whether you're using WhatsApp for selling, support, or engagement — we make sure it becomes a growth engine, not just a chat app.

📩 info@raconsultingservices.in 📞 Book a Free Consultation